Privacy policy
This Privacy Policy describes how Solera (“Solera,” “we,” “us,” or “our”) collects, uses, shares, and protects personal information when you shop with us, browse our website, create an account, engage with our marketing, communicate with our team, or otherwise interact with our brand. Solera operates on the Shopify platform, which provides secure technology infrastructure, checkout systems, payment processing, and data hosting services. Because our customers may come from various regions, including the United States, Canada, the European Union, and other locations, this Policy is designed to align with privacy laws including the California Consumer Privacy Act (“CCPA”), the California Privacy Rights Act (“CPRA”), the EU General Data Protection Regulation (“GDPR”), the UK General Data Protection Regulation (“UK-GDPR”), Canada’s PIPEDA, and other applicable regulations. Our goal is to be transparent about how we handle your personal information and to give you confidence in the way Solera safeguards your privacy.
Information We Collect
Solera collects information in a few different ways depending on how you use our website and services. Some information you provide directly, some is collected automatically through technology, and some is received from third parties who support our operations.
Information You Provide to Us
When you make a purchase, sign up for an account, contact our customer service team, subscribe to Solera emails or SMS messages, participate in promotions, write a review, or send us information in any other way, we may collect personal information such as your name, email address, billing and shipping addresses, phone number, payment details (processed securely through Shopify or third-party processors), and information about your orders. Customer service communications may include emails, chat transcripts, attachments, notes from our team, and any additional information you choose to provide.
Information Collected Automatically
When you browse solerastore.com, various technologies collect information automatically. This may include device identifiers, browser type, operating system, IP address, time zone, the pages you visit, your interactions with our site, the products you view, time spent on different areas, referrer URLs, search queries, and details about your cart activity, including abandoned carts. Cookies, pixels, tags, and analytics tools—such as Shopify analytics, Google Analytics, Google Ads, Meta Pixel, TikTok Pixel, and email-tracking tags—help us understand how our site is used, measure the performance of our marketing, and improve Solera’s overall customer experience. These technologies also help us personalize product recommendations, tailor promotions, and ensure the website functions smoothly.
Information From Third Parties
We may receive information about you from payment processors, shipping companies, fraud prevention tools, marketing partners, and advertising networks. This may include updated shipping information, payment confirmations, fraud risk assessments, ad attribution data, or insights derived from analytics services. If you engage with Solera on social platforms or click on our advertisements, those platforms may share limited information about your interactions.
How We Use Personal Information
Solera uses personal information to provide our products and services, improve your experience, maintain legal compliance, and support the essential functions of our website and business operations. We use this information to process orders, manage customer accounts, fulfill shipments, communicate order updates, handle returns and refunds, and provide a consistent and reliable experience across all interactions.
We also use personal information to improve Solera’s website, develop better features, enhance navigation, identify shopping trends, personalize content and product recommendations, and understand what customers find valuable. Technologies such as analytics and advertising tools help us evaluate which products resonate with customers, measure the effectiveness of marketing campaigns, and serve relevant content.
In addition, Solera may use personal information for:
- Maintaining and improving site security.
- Preventing fraud or unauthorized activity.
- Understanding customer preferences and shopping behavior.
- Complying with tax, accounting, and legal obligations.
- Enforcing our Terms of Service and preventing misuse of our platform.
Marketing communications, such as newsletters, promotions, or product updates, may be sent if you subscribe or if permitted under applicable laws. You can opt out at any time without affecting your ability to shop with us.
Legal Bases for Processing (GDPR & UK-GDPR)
For customers located in the EU or UK, we process personal information under the following legal bases when required:
- When the processing is necessary to perform a contract with you, such as fulfilling orders or managing your account.
- When you have provided consent, such as for marketing communications or optional cookies.
- When processing is necessary for Solera’s legitimate interests, including improving our website, maintaining fraud prevention measures, and advertising to existing customers.
- When processing is required for compliance with legal obligations such as tax regulations, record keeping, or responding to lawful requests.
How We Share Personal Information
Solera shares personal information only with service providers and partners who need the information to support our operations or as required by law. We do not sell personal information. In some cases, we may share limited information for advertising or analytics purposes in ways that may be considered “sharing” under some privacy laws (such as the CPRA).
We share information with trusted partners including:
- Shopify, which hosts our store and processes many operational and security functions.
- Payment processors, such as Shopify Payments, Stripe, PayPal, and Shop Pay.
- Shipping carriers and logistics providers that deliver your orders.
- Email and SMS communication services.
- Analytics companies that help us understand site usage.
- Marketing platforms such as Meta, Google, and TikTok.
- Cloud storage, hosting, and tech infrastructure providers.
- Customer support platforms that assist with servicing your account.
These partners access personal information only as needed to perform their services and are prohibited from using it for unrelated purposes.
In rare cases, Solera may disclose information in connection with legal obligations, investigations, fraud prevention, enforcement of terms, or when required by regulatory authorities. If Solera is involved in a merger, sale, acquisition, financing event, or business restructuring, personal information may be transferred to the involved parties.
Cookies and Tracking Technologies
Solera uses cookies, pixels, and similar tracking tools to support essential site functions, personalize your experience, remember your preferences, analyze site performance, and deliver relevant advertising. Cookies help us maintain cart functionality, keep sessions active, and provide a consistent browsing experience. Some cookies are essential for our website to function properly, while others help us understand how visitors use our site or allow us to serve personalized promotions.
You can adjust your browser settings to control or delete cookies. Some jurisdictions may require you to consent to non-essential cookies before they are used; in these areas, you may encounter a cookie banner when visiting solerastore.com. Disabling certain cookies may impact your ability to use some features of our site
Your Rights
Depending on your location, you may have rights regarding your personal information.
California Privacy Rights (CCPA / CPRA)
Residents of California may have the right to request access to personal information collected about them, request deletion of their information (subject to certain legal exceptions), request correction of inaccurate information, opt out of the “sharing” of information for targeted advertising, and understand how categories of personal information are collected, used, and disclosed. Solera will not discriminate against individuals for exercising their rights.
EU and UK Rights (GDPR / UK-GDPR)
Customers in the EU or UK may have the right to access their personal data, request corrections, request deletion or restriction of processing, object to certain types of data usage, withdraw consent, request data portability, and lodge a complaint with a data protection authority.
Submitting Privacy Requests
Requests related to privacy rights may be submitted to
support@solerastore.com
We may request additional information to verify your identity before processing your request, to ensure your data is not disclosed to unauthorized individuals.
Data Retention
Solera retains personal information only for as long as necessary to fulfill the purposes described in this Policy, including providing services, maintaining business records, complying with legal and tax obligations, ensuring fraud prevention, and improving our website. Order information may be retained for several years for regulatory and accounting purposes. Other types of information may be retained for shorter or longer periods depending on business needs. When the information is no longer needed, we securely delete, anonymize, or limit access to it.
International Data Transfers
Solera and its service providers may transfer personal information across borders, including to the United States, Canada, and the European Union. We use legally approved mechanisms—such as Standard Contractual Clauses, data protection agreements, and other safeguards—to ensure that personal information is protected during any international transfer.
Security
Solera takes privacy and security seriously and implements technical, organizational, and administrative measures to safeguard your information. We use secure servers, encrypted data transmission, restricted access controls, monitoring systems, fraud detection tools, and Shopify’s PCI-compliant payment environment. While no digital platform can guarantee absolute security, Solera continuously works to protect your information from loss, misuse, unauthorized access, or disclosure.
Children’s Privacy
Solera does not knowingly collect personal information from children under 13 in the United States or under the applicable minimum age in jurisdictions such as the EU or UK. If we learn that a child has provided personal information, we will delete it promptly. If you believe we may have collected such information in error, please contact us at support@solerastore.com.
Third-Party Links
solerastore.com may contain links to other websites or services not operated by Solera. We are not responsible for the privacy practices of those third parties and encourage you to review their policies before interacting with their websites or services.
Marketing Communications
If you subscribe to Solera marketing or if permitted under applicable law, we may send newsletters, promotions, product recommendations, SMS notifications, or other marketing communications. You may opt out of marketing at any time using the unsubscribe link or STOP commands. Even if you opt out of marketing, you will continue to receive essential communications such as order updates, shipping notifications, and account-related messages.
Shopify Disclosure
Solera’s store operates on Shopify. Shopify provides secure hosting, checkout systems, payment processing, logistics integrations, analytics tools, and security features. Your personal information may be stored on Shopify’s servers located in the United States, Canada, or other regions. Shopify processes data in accordance with industry standards and maintains rigorous security and compliance frameworks.
Changes to This Privacy Policy
Solera may update this Privacy Policy periodically to reflect changes in technology, business operations, legal requirements, or our privacy practices. When updates occur, we will revise the “Effective Date” above. Continued use of solerastore.com after modifications indicates your acceptance of the updated Policy.
Contact Us
If you have questions or concerns about this Privacy Policy or how Solera handles personal information, you may contact us at:
Solera Support Team: support@solerastore.com